I had been intrigued about these since hearing about them on YouTube and i hoped they would come to the UK. Luckily they did, although the names and packaging are different.
I wasn't too thrilled about Permanent Taupe as it was is a matte and didn't look very interesting, but i knew it would be useful. It seems to have purple tones and is a cool toned brown.
I also picked up Endless Gold which is a true shimmery gold.
Lastly is Endless Purple which is alot more sheer than the other two but is a bluey purple with subtle pink and purple shimmers, it is more metallic than sparkly.
They can all be built up for intensity like the Bobbi brown cream eyeshadow
but there are less colours. I feel they are long lasting but i am not sure in the point of them being able to last for 24 hours.
I also managed to get the On and On Bronze as it wasn't there when i picked up the other three.
This is my favourite of the four and it is nice blended in or layered. It is a metallic and has fine shimmery particles.
I am still playing around with these to see how i like to use them but i quite like layering the gold and bronze over the taupe.
Although i'm not impressed with the amount of colours offered, they are actually long lasting with good colour pay off and will normally only work out £10 at Boots when a 3 for 2 offer is on. I would like to try the blue, grey and silver and hope Maybelline bring out more colours.
Endless Gold is a good highlight colour to brighten the corners of the eyes and Permanent Taupe is said to have been used as a brow gel, but i find it too grey and prefer it used in the crease to enhance the lid colour.